In this article, Teemu Arina the curator of HOLOLIFE Summit unveils his ambitious vision for holistic wellness that transcends self-optimization by a move towards self-actualization.

The ancient monastery rose from the mist-shrouded Thuringian Forest like a forgotten dream, its weathered stone walls bearing silent witness to centuries of secrets. The location was no ordinary religious retreat but a hidden Rosicrucian sanctuary: one of seven built across Europe by the secretive Brotherhood of the Rose Cross.

The health & fitness industry is undergoing a major transformation, evolving from traditional workout models and emergency clinics to a sophisticated ecosystem driven by data, personalisation, and longevity science. This shift represents not just a trend but a fundamental shift in how consumers approach health and wellness.

The repurposed windmill-turned-laboratory loomed against the twilight sky, its massive wooden sails silhouetted against the fading light. Nestled on the outskirts of Leiden in the Netherlands, near a secretive network of canals that ultimately connected to the North Sea, this forgotten structure had become the second sanctuary of the Hololife Movement: a photobiomodulation fortress where light itself became medicine.

In the shadow of steam-driven cities, where crumbling medieval kingdoms reluctantly yielded to the hissing valves and grinding gears of a new age, the first members of the Hololife Movement gathered.

Their meeting place: an abandoned factory in Estonia created on the Viking lands by a German medieval industrialist, whose stone walls concealed a secret laboratory unlike any in 16th century Europe.