In the Netherlands, where ancient wisdom meets fast-evolving science, a quiet revolution in human performance is taking place. At the forefront stands Eduard De Wilde, the visionary force behind Noordcode, who has unraveled the secrets of true hydration through years of meticulous research and development.
“The foundation of optimal health isn’t found in complex supplements or exotic biohacks – it begins with something far more fundamental: proper hydration,” explains De Wilde. “Yet most people completely misunderstand what real hydration actually means.”
The Hidden Challenge of Modern Hydration
Optimal health and high performance start with hydration. It controls everything from cellular energy generation and mental clarity to muscular function and detoxification. Yet here’s the hidden challenge in today’s biohacking world: with intermittent fasting, high-intensity training, sauna use, and clean eating, many people are unknowingly either under-hydrated and under-mineralized, or if you’re a water enthusiast, overhydrated yet still under-mineralized.
Either way, water alone isn’t enough. To hydrate wisely, we must understand the vital role electrolytes play.
Water + Electrolytes = True Hydration
The real goal of hydration isn’t just drinking water: it’s getting that water into your cells where it can support energy production, detoxification, and optimal function. To make that happen, you need electrolytes.
This becomes especially important if you:
- Eat a clean, low-sodium whole food diet
- Sweat regularly through exercise or sauna use
- Practice intermittent fasting
“Most biohackers focus on exotic compounds while neglecting the fundamental minerals that power every cellular process,” De Wilde notes. “At Noordcode, we’ve returned to first principles, creating solutions based on what the body actually needs, not what’s trending.”
In these cases, you become mineral thirsty, where your body needs hydration but a lack of essential electrolytes or wrong mineral ratios means water can’t enter your cells efficiently. Without the right minerals, water passes through you instead of nourishing you. True hydration only happens when electrolytes create the right balance to allow water to flow into cells to support function (and out to remove waste) maintaining optimal cellular health.
Why Electrolytes Really Matter
Most people think electrolytes are something you only need after a sweaty workout. The truth is these charged minerals are fundamental to how your body functions. They don’t just help with hydration, they guide the flow of fluids, keep your nerves and muscles working, support energy production, and help every cell do its job properly.
Let’s take a closer look at the four most important ones:
Potassium is the main electrolyte inside your cells. It controls how water moves in and out of them, supports transmission of electrical signals along nerves, and helps regulate muscle contraction and heartbeat. It also plays a critical role in managing blood pressure and preventing muscle cramping during periods of physical exertion (Armstrong 2007; D’Elia et al., 2011).
Magnesium is involved in more than 300 enzymatic reactions in the body. It supports everything from the creation of cellular energy (ATP) and DNA repair to stabilizing blood glucose levels and helping muscles relax after contraction. During times of physical stress, heat exposure, or intense training, magnesium is one of the first minerals depleted (Bohl & Volpe, 2002).
Sodium, despite public health messages that it needs to be reduced, is vital for life. It enables your body to absorb nutrients in the gut, regulates blood volume and pressure, and helps ensure that water stays in circulation rather than being lost through excessive urination. If you’re following clean, low-carb, or ketogenic diets—or regularly using saunas or exercising—sodium needs are often significantly higher than general dietary guidelines suggest (Hew-Butler et al., 2015).
Chloride works alongside sodium to maintain proper osmotic balance and help produce hydrochloric acid in the stomach, which is essential for breaking down food and absorbing nutrients effectively (Sawka et al., 2007).
“Understanding the delicate balance of these minerals represents the difference between merely consuming water and achieving true cellular hydration,” explains De Wilde. “It’s a distinction most people never learn, yet it affects everything from cognitive performance to recovery.”
Together, these electrolytes form the foundation of true hydration. They ensure that the water you drink doesn’t simply pass through your system, but instead reaches your cells where it supports energy production, recovery, and overall performance (Shirreffs et al., 2004).
Are You Getting Enough Electrolytes? Probably Not.
Here’s why:
- The average potassium intake in Western Europe is about 3000 mg/day, far below the optimal 4700 mg/day linked to cardiovascular health. Potassium plays a vital role in regulating blood pressure and reducing cardiovascular risk, yet most people fail to reach the recommended intake.
- Magnesium intake is suboptimal in 30-50% of the population, with most people not reaching the 375 mg RDA. Chronic stress, high-sugar diets, intense training, and digestive issues further deplete magnesium levels.
- Whole-food eaters, keto enthusiasts, fasters, and sauna users often under-consume sodium, especially when avoiding processed foods. While sodium is overconsumed in standard Western diets due to processed foods, those eating clean, low-carb, or plant-based often swing too far the other way.
The World Health Organization‘s salt guidelines were developed based on the needs of sedentary, processed-food-consuming populations. They do not reflect the requirements of active, metabolically healthy individuals who lose sodium through sweat and excretion. In fact, evidence shows that too little sodium can impair performance, reduce energy levels, and worsen hydration status.
“Most people assume mineral depletion is a minor issue, but from our research at Noordcode, we’ve found it’s one of the primary factors limiting performance in otherwise healthy individuals,” De Wilde reveals. “The symptoms are subtle until they’re not.”
If you feel lightheaded when standing, experience muscle cramps during activity, or find that water goes straight through you without quenching your thirst, inadequate electrolytes may be the culprit. Optimal hydration isn’t about drinking more: it’s about ensuring your body has the minerals it needs to hold onto and use that water effectively.
Noordcode’s Electrolyte Solutions
When it comes to optimal hydration, one size does not fit all. That’s why Eduard De Wilde and the Noordcode team developed two distinct electrolyte solutions: Daily Electrolytes and Performance Electrolytes. Each is uniquely formulated to meet specific hydration and lifestyle needs, whether you’re supporting daily mineral intake or recovering from intense physical exertion.
Both formulas are free from sugar, artificial additives, and bulkers, with carefully sourced bioavailable minerals. They differ mainly in sodium content and their intended use.
Daily Electrolytes: Gentle Everyday Hydration
Daily Electrolytes is designed for people who want to upgrade their daily water intake with a clean, functional hydration solution without consuming too much sodium. Inspired by natural electrolyte ratios in coconut water, with a sodium-to-potassium ratio of 1:10 and better pH than most hydration products.
Key Benefits:
- Encourages consistent daily mineral intake, especially for those drinking filtered water
- Ideal for fasting, keto, and low-carb diets
- Gentle enough for multiple servings a day
Key Ingredients per 3g serving:
- 350 mg potassium as potassium citrate
- 100 mg magnesium from Aquamin marine minerals
- 35 mg sodium & 50 mg chloride from unrefined sea salt
- Natural flavours lightly sweetened with glycine & very low dose stevia
- Trace minerals
Unique Features:
- Sugar-free, calorie-free, allergen-free
- Suitable for vegans, keto & paleo
- Moderate salt
- Only mildly acidic
- Subtle taste like fruit infused water
- No added sugar, no fillers, no artificial flavours
Performance Electrolytes: Intensity, Sweat & Recovery
Performance Electrolytes is your go-to solution when your body sweats. Whether you’re at the gym, in a sauna, or on a long hike, this formula replenishes the electrolytes you lose through sweat. It contains more sodium than the Daily formula.
Key Benefits:
- Supports hydration during intense exertion, sauna use & endurance exercise
- Replaces sodium lost through sweat
- Helps reduce fatigue, cramping & performance decline
Key Ingredients per 6.5g serving:
- 400 mg potassium as potassium citrate
- 100 mg magnesium as magnesium citrate
- 1000 mg sodium from unrefined sea salt
- 1500 mg chloride
- Natural flavours sweetened with stevia
- Trace minerals
Unique Features:
- Enhanced magnesium bioavailability
- Fast-absorbing acidic profile
- Ideal for intensive workouts when sweating a lot
- Strong taste with refreshing tart finish
- No added sugar, no fillers, no artificial flavours
“What sets Noordcode apart is our unwavering commitment to bioavailability and purity,” De Wilde emphasizes. “We’ve seen too many products with impressive labels but poor absorption. Every ingredient in our formulations is there for a specific physiological purpose, at the precise dosage needed for optimal function.”
Each formula supports optimal hydration in its own way. Try both and feel the difference—your body will tell you which is right for the moment.
Hydration isn’t just a health hack. It’s a core practice for optimal health and high performance.
Are stress and constant distractions keeping you from reaching your full potential? Imagine being able to stay calm and focused, even during the most hectic moments, and experiencing an energized, alert state whenever you need it the most.
Introducing Zen Moment, a unique blend enriched with essential nutrients like choline, L-glycine, and L-theanine. This drink mix powder, with its refreshing citrus-banana flavor, is your go-to solution for achieving a zen-like tranquility while maintaining clarity and physical vigor.
Teemu’s Beer Replacement Recipe (Relaxing Functional Drink)
Ingredients:
- Zen Moment (by NoordCode)
- Ginger-turmeric shot
- Water
- Sparkling water
Instructions:
- Combine Zen Moment with a ginger-turmeric shot and a small amount of water in a blender.
- Blend until it forms a foam (due to incredible phospholipid compounds in Zen Moment).
- Add sparkling water to introduce bubbles.
- Serve as a relaxing, alcohol-free beer alternative.
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